Darron Billeter is an associate professor of marketing at BYU, where he has taught since 2008. His research focuses on consumer judgment and decision-making.
Billeter earned a Ph.D. and master’s degree in industrial administration (marketing) from Carnegie Mellon University. He also holds a master’s degree in industrial engineering and management science from Northwestern University and a bachelor’s degree in statistics from BYU.
His remarks will be broadcast live on BYUtv, BYUtv.org (and archived for on-demand streaming), KBYU-TV 11, Classical 89 FM, BYUradio 107.9 FM, and SiriusXM 143. Video, text, and audio are archived on speeches.byu.edu.